SEO (search engine optimization) is the process of enhancing the quality and volume of traffic onto a website from various search engines through natural or organic search results. Search engine optimization generally targets various types of search constituting local search, image search or even industry specific search by inserting targeted keyword or key phrases.
As an Internet marketing stratagem, search engine optimization considers how the search engines function and what online users exactly search for. Optimizing the website mainly includes editing the content of the site in addition to HTML coding for increasing both the relevance to certain keywords and for removing barriers onto the indexing activities of the search engines.