A superior search ranking is a desire and dream of almost all the Website owners. However, what they actually do not realize is the optimization of their web page for various search engines, which can be accessed by the site visitors. More the people will access the website the larger the sales and the profits will increase. For increasing the usability of your website there are certain things that must be considered while making the web page. The foremost thing is perform keyword and key phrase research. Second thing that needs extra care is the word count, there must 200-word content on one page. Try to use CSS for the layout and use the meaning full title and headlines or sub headings. Put descriptive link text, avoid frames and provide quality content to make your website rank among the top ten site in different search engines.