To become an SEO or search engine optimization professional, you must develop some of the tools and techniques necessary in the field of online searching. Some of the skills that are necessary in an SEO professional include keyword analysis, link building skills, copywriting, HTML skills and account management. Other qualities possessed by a professional SEO developer include web analytics, blog marketing, tagging and titling skills, social media and online PR skills. If you want to be a successful SEO professional, you must know all the black hat techniques of SEO and make sure not to incorporate them in your SEO projects. These black hat SEO techniques include spamming and hidden texts.